Sniff ’n Waggle Website

A Website with Heart for a Purpose-Driven Pet Wellness Brand

Pegotec proudly partnered with Sniff ’n Waggle, a pet wellness company based in Singapore, to bring their inspiring mission to life online. More than just a digital presence, the website reflects a heartfelt story rooted in love, loss, and the desire to help dogs everywhere live healthier, happier lives. Launched in October 2024, the platform blends warm design with modern technology to create a memorable, emotional, and user-friendly experience.

A Deeply Personal Beginning

Sniff ’n Waggle’s journey began with Bailey, a playful, energetic Labrador Retriever puppy who quickly became part of the family. Sadly, Bailey’s life was cut short by a tragic medical complication. This heartbreaking experience profoundly impacted the family and inspired a mission: to help other pets avoid preventable health issues and live long, joyful lives.

What followed was a determined effort to create something meaningful out of grief. Through years of research, dedication, and collaboration with nutrition experts, Sniff ’n Waggle was born. Their goal? To provide personalized wellness supplements that support a dog’s unique health needs—using premium ingredients, innovative technology, and a whole lot of love.

A Digital Platform with Purpose

Pegotec’s role was to create a website that did more than sell products. The platform needed to tell a story, build trust, and showcase the brand’s dedication to quality and care. We approached this project with empathy, passion, and creativity, ensuring every page, word, and image communicated the brand’s spirit.

From the beginning, Pegotec collaborated closely with the Sniff ’n Waggle team. We planned the content structure, designed user flows, and developed a responsive site that feels personal and engaging from the first click. Our agile process allowed us to stay flexible and keep the client involved throughout every stage.

Designed to Reflect Love and Innovation

The site’s design, created in Figma, combines soft curves, friendly fonts, and bright but soothing colors to evoke warmth and trust. Dog-themed illustrations and vibrant photography bring the brand’s emotional core to life.

Navigation is smooth and intuitive across all devices. Whether someone is reading Bailey’s story on a mobile phone or browsing supplement details on a desktop, the experience is seamless and responsive.

Features That Support the Brand’s Mission

To help Sniff ’n Waggle connect with their audience and explain their product philosophy, we developed the following key features:

• A Home page that introduces the company’s purpose and highlights what makes them unique
• A Story section detailing Bailey’s legacy and how his memory lives on through the brand
• A Product Overview explaining the types of supplements they offer (joint, skin, gut, immunity)
• A Technology section showing how 3D printing enables fully personalized nutrition
• An About Us page sharing the founders’ journey and the science behind their products
• A Contact form for inquiries, secured with Google Captcha
• SSL encryption and Google Analytics for secure browsing and performance tracking
• On-page SEO strategies to improve visibility on search engines

Built for Growth and Flexibility

Pegotec used WordPress CMS to ensure Sniff ’n Waggle could easily manage its content. We implemented a backend tailored to their workflow, allowing them to edit text, update product descriptions, and publish new sections as their brand grows.

The site is not just scalable—it’s built with future features in mind, such as an online shop, testimonials, or a personalized supplement quiz.

A Smooth and Efficient Process

We delivered the site in under four weeks—from the first design draft to final deployment. During that time, we supported the Sniff ’n Waggle team with content editing, design reviews, internal testing, and live training. After launch, we continued with proactive support, including monthly backups, plugin updates, and performance monitoring.

More Than Just a Website

Sniff ’n Waggle’s new website is a tribute to Bailey and a starting point for a brand set on making a difference. Pegotec is honored to have helped turn a profoundly emotional story into a platform for hope, health, and change. This project reflects what we believe at Pegotec: technology becomes truly powerful when it connects to people’s hearts.

Visit Sniff ’n Waggle

Explore the whole story and offerings at sniffnwaggle.com. If your brand has a mission worth sharing, Pegotec can help you turn it into a meaningful, functional, and memorable website.